• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    A method is presented for distributing a multimedia message to the user of an electronic communication device with a packet-based communication application installed. The method comprises initiating communication between the user and the recipient by means of a packet-based communication application which determines the availability of a multimedia message which is to be stored locally on the electronic communication device and there plays this for the user to enable connection between the user and the recipient. The user and the recipient can communicate when the multimedia message has been delivered to the user. Then follow the request for an updated multimedia message based on a user profile and the storage of updated multimedia messages locally on the electronic communications device. For publication: Fig. 1
    公开号:SE536715C2
    申请号:SE1350857
    申请日:2012-11-23
    公开日:2014-06-10
    发明作者:Philip Lundin；Hani Glaidos
    申请人:Vivalect Ab；
    IPC主号:
    专利说明:

    The user and the recipient when the multimedia message has been transmitted to the user. An updated multimedia message based on the user's profile is requested and stored locally on the electronic communications device.
    The present invention is based on the insight that an optimization of the user experience can be provided in part by specifying when in the operational process the electronic device receives an updated multimedia message which is then communicated to the user. This means that the inventors have realized that delivery of the multimedia message from a local storage by electronic communication minimizes the waiting period which may occur, for example, when a multimedia message is streamed from a remote server. Temporary problems with low bandwidth for media streaming thus affect if this invention is no longer applied to the delivery of the multimedia message to the user. Instead, an updated version of the multimedia message is downloaded and stored locally on the electronic communications device before being communicated to the user. In addition, it may be possible to download an updated version of the multimedia message when no communication is available, or when the electronic communication device has limited network connection.
    In connection with the present invention, it should be noted that the term "application" e.g. may refer to a computer-based program, such as an “app” on a handheld device, e.g. a mobile phone or tablet, or a computer program running on a laptop or desktop computer.
    Within the scope of the present invention, the multimedia message may also be an audio message and / or a video message. The audio message can be distributed via the same part of the electronic communication device used for communication between the user and the receiver (for example, a loudspeaker in an electronic communication device).
    The video message can be displayed using a display that is part of the electronic communication device, for example within a graphical user interface (GUI) that is part of this.
    In this context, the user should be understood as the party who generates a request for communication. In this context, the recipient should be understood as the party who is the intended recipient of the communication. The recipient can be arbitrary, e.g. a subscriber to a regular fixed telephone connection, a mobile telephone subscriber or equivalent.
    The method presented in the present invention can be advantageously used in systems where free or discounted telephony services are offered in exchange for the user listening to commercial messages.
    According to a desirable embodiment of the invention, this method comprises delivering to a handling server such information which is related to at least one information parameter in the user profile as well as information relating to the delivered multimedia message.
    According to one of the embodiments of the invention, the parameters of the profile may advantageously comprise information selected from a group with interests, hobbies, work, family, geographical area, age and gender. According to one of the designs of the invention, at least one of the profile information parameters is requested from a network community that can identify the user. The user's profile can also be updated based on the recipient profile. If the user and the recipient have indicated some form of connection (eg friends on Facebook, contacts on Linkedin, MSN, etc.), it may be possible to “share certain pro fi properties between the recipient and the user. Consequently, applicable multimedia messages can be transmitted to both the user and the recipient (ie when the recipient in turn initiates a call, and in this case becomes a user). There is thus an opportunity to initiate a common interest in the campaign regarding the provided multimedia message.
    According to an alternative design, the electronic communication unit may further have a plug-in installed for delivery of advertising and the execution may further comprise the possibility of intercepting the initial communication channel between the user and the recipient, whereby delivery of advertising with plug-in determines the availability and provision of the multimedia message, as well as requesting and storing the updated multimedia message.
    Delivery of plug-in advertising may preferably further comprise requesting at least one information parameter for the profile from the packet-based communication application.
    According to another desirable design, a number of multimedia messages can be stored locally on the electronic communication unit and one of these is then selected for delivery to the user based on a number of predetermined criteria. These criteria are selected on the basis of a group where priority is assigned to a specific multimedia message and the number of times this is to be communicated to the user. Consequently, a matching of multimedia messages to the user can be achieved, e.g. based on preset criteria for an advertising campaign that includes a number of multimedia messages.
    In another aspect, a computer program is provided which allows a controller to apply the method described above. The advantages of this are similar to those mentioned above. Examples of computer-readable media can be a removable static RAM, a hard disk, a floppy disk, a CD or DVD-ROM, a USB memory, an SD memory card or similar technology.
    According to a further aspect of the present invention there is provided an electronic communication unit consisting of a control unit configured to: ~ run a packet-based communication application, - initiate communication between the user and the recipient by means of such application, ~ determine the access to a multimedia message stored locally on the communication device, ~ convey the locally stored multimedia message to the user, ° connect the user to the recipient to enable communication between them when the user has received the multimedia message, ° request an updated multimedia message based on one of the user's profiles and store it locally on the electronic communication device . 10 15 20 25 30 35 536 715 The effect and properties of this aspect are in principle analogous to those described above in connection with the previous aspect. The electronic communication device can be, for example, a mobile phone, a tablet, a laptop or a desktop computer. Similar devices may be actualized in the future and include an application of the invention.
    According to yet another aspect of the present invention, a server may be provided to handle the delivery of the multimedia message to the user, wherein the handling server is configured to receive information relating to at least one information parameter of the user profile. The management server should also receive information about multimedia messages that have been delivered to the user, match an updated multimedia message to the user profile and deliver this updated multimedia message to the user. This aspect also has similar effects and properties to those described above in connection with the preceding aspect of the invention.
    The management server can be configured to connect to a network community that may identify the user and request at least one information parameter related to the user profile and then update the user profile based on the requested information parameter. Information parameters can be retrieved from a network community and included in the user profile.
    Furthermore, the management server can be configured for operation via a provided user interface (UI). It can also be configured to receive, via a UI, indicating that an advertising campaign that includes at least one multimedia message. It can also be configured to provide, via a UI, information on at least one parameter of the user profile and provide, via the UI, information on the multimedia message delivered to the user. By using such a configuration, a backend can be provided e.g. for managing an advertising campaign consisting of a multitude of multimedia messages.
    In addition, the management server can be configured to perform a statistical analysis based on information about at least one information parameter for the user profile and information about a multimedia message delivered to the user and then provide campaign data based on the statistical analysis via a UI.
    Accordingly, the management server may be an integral part of a content management system for managing administrative and business elements in relation to the present invention.
    Other objects, features and advantages of the present invention will become apparent from the following detailed description, the appended claims and the accompanying drawings.
    Brief Description of the Drawings These and other aspects of the present invention will now be described in further detail with reference to the accompanying drawings which show a presently desirable embodiment of the present invention, in which: Fig. 1 exemplifies a communication system according to a method applying the invention and Fig. 2 provides a schematic illustration of a fate diagram for providing a multimedia message according to an application of the invention.
    Detailed Description of Desirable Applications of the Invention In the present detailed description, various ways of incorporating a method for providing a message into a communication system according to the present invention are discussed with reference to a telephone communication system. It should be noted that this does not in any way limit the scope of the present invention, which is equally applicable to other types of communication systems.
    Fig. 1 schematically illustrates a communication system in which the present invention has been incorporated. The communication system 100 supports the delivery of media content in the form of a multimedia message (eg audio and / or video) to an arbitrary initial IP client, i.e. a party calling 102. In the example application, the communication application SkypeTM is used to exemplify some of the functionality of the present invention. As professionals understand, an arbitrary SIP client or the like, e.g. packet-based communication programs are used in the context of the present invention, e.g. MSN, HamSphere, Ooma, RingCentral and Radvision.
    The communication system 100 further consists of a media provider service 104 and a database 106 connected thereto. The communication between the calling party 102, the media provider service 104 and the receiving party 108 of the communication system 100 is performed over a network such as the Internet 110.
    The media provider 104 is the backend for the system and can, for example, be implemented as a Windows Communication Foundation (WCF) service. The main purpose of the media provider 104 is to analyze characteristic parameters and deliver content to a consumer based on the specified parameters, e.g. gender, age, etc. When consumers use the Skype application, characteristic parameters are sent from the user's Skype profile (user profile) to be sent to the media provider 104. The media provider 104 matches the parameters to active advertising campaigns and delivers media content (multimedia messages) relevant to consumers (eg the person caller / user).
    Media is delivered to the consumer if the consumer makes an outgoing call with Skype.
    Once the content has been delivered, the call is routed to the receiving party 108.
    The media provider 104 stores information about what material is being delivered and how many times the content has been played for a specific user. The information is used for decision making (about what content to deliver). This information can also be used for exposure analysis and statistics to provide feedback to our advertisers, for example through a »user interface (UI) provided by the media provider 104 to manage the advertising campaign. In a possible scenario, a content management system, e.g. SharePoint, used to deliver content to the media provider 104. A custom application for 10 15 20 25 30 35 40 536 715 advertising markets can also be used to provide a marketplace and to compete for advertising campaigns.
    In the illustrated design of the invention, a plug-in facilitates communication between the media provider 104 and the Skype client (ie the caller 102). For example, the plug-in may be based on Microsoft's .NET Framework 4.0 and use a publicly available Skype4COM API which is a COM enclosure of the public Skype API. In a possible incorporation of plug-ins, it can be an integral part of the Skype program.
    Using the communication system 100, referring to Fig. 2, the caller 102 initiates a call to the receiving party 108. The call is intercepted by a plug-in 200. Note that the call is intercepted before the call has actually been made, for example based on a program-level event recording. The plug-in 200 searches the local media store on the electronic communication device of the caller 102 for at least one multimedia message to play for the user (the caller) 102.
    Plug-in 200 then plays the media file.
    When the multimedia message has been delivered (the file has been played and the end of the fi has been reached), an event is triggered by the plug-in 200, changes the state and makes it possible to make the call. Thereafter, the call is made to the receiving party 108. When the call is ended (the caller or the receiving party ends the call), the plug-in 200 sends the user profile data to the media provider 104.
    The media provider 104 then analyzes profile data and returns a number of unique idzn (representing media files that match the user profile). After analysis, the plug-in retrieves an updated multimedia message that may replace the contents of the local archive.
    At the electronic communication unit of the calling party 102, it is possible to log in when a certain multimedia message has been played. Media content logging can be used as a parameter to decide on a matching method for selecting which specific multimedia messages to deliver to the caller 102. In addition, history logging includes exposure analysis and can be provided as feedback to advertisers.
    The matching method is used to deliver multimedia messages that are relevant to the user (the person calling 102), possibly primarily based on the user profile. In the design, an advertising campaign can have features such as validity period (valid from (date) - valid until (date)), criteria for selection and prioritization. The selection criteria define a set of variables that are used to target a specific group of users / customers, e.g. gender and age. The selection criteria can be defined dynamically and can contain a varying number of user-defined properties. Definition of custom criteria can possibly be done when a campaign is started.
    As discussed above, it is possible to store history information, for example, when a multimedia message is delivered (which has been stored locally) to a user (date and time), when the multimedia message file is played for / delivered to the user (date and time) and how 536 715 many times a certain multimedia message is played for a specific user. Priority is a concept introduced to support the marketing and sales of advertising. A more expensive ad takes precedence over cheap campaigns and guarantees more customer exposure.
    The result of the history and the priority described above is a weighted value defined as the product of Number * Priority in the table below (Table 1). "Number" is the number of times the media has been played and "Prioritization" is the starting priority for the specified ad campaign. The start priority and intervals (10, 12 and 14) are arbitrary values.
    Advertising comb Number Priority Weight 1 8 10 80 2 6 12 72 3 6 14 84 Table 1 In the example in table 1, advertising campaign number 2 has the lowest weight. The next time the media provider 104 delivers media, a multimedia message about ad campaign number 2 is played (based on the minimum weight).
    Ad Comb Number Priority 1 8 10 2 7 12 3 6 14 Table 2 Referring to Table 2, the number increases when an ad campaign has been played and creates a new value for the weight parameter. Now campaign number 1 has the lowest weight and a multimedia message will be played next time.
    Therefore, through the matching method, improvements are achieved in how the multimedia message is delivered to the user. In addition, parallel ad campaigns can be handled in an improved way.
    In the claims, the word "include" does not exclude other factors or measures. Equally, indefinite article excludes "one" or "one" plural. A single processor or other device may fulfill the functions of several articles specified in the claims. The mere fact that certain measures are mentioned in mutually different dependency requirements does not suggest that a combination of these measures can be used to advantage.
    The invention has been mainly described above with reference to a few applications. However, as one skilled in the art will appreciate, designs other than the above are equally possible within the scope of the present invention, such as that set forth in the appended claims.
    权利要求:
    Claims (12)
    [1]
    A method of distributing a multimedia message to a user having an electronic communication device comprising data packet based communication application stored thereon, the method comprising: initiating communication between the user and a recipient by means of the data packet based communication application; determining the availability of a multimedia message stored locally on the electronic communications device; transmitting the locally stored multimedia message to the user; connecting the user to the recipient to allow communication between the user and the recipient when the multimedia message has been delivered to the user; requesting an updated multimedia message based on a user profile, wherein at least one information parameter for the profile is requested from an online community that identifies the user; and storing the updated multimedia message locally on the electronic communications device.
    [2]
    The method of claim 1, further comprising providing information of at least one information parameter for the user profile and information relative to the provided multimedia message to a management server.
    [3]
    A method according to any one of claims 1 or 2, wherein the user profile comprises information parameters selected from a group consisting of the user's interests, hobbies, work, family, geographical area, age and gender.
    [4]
    A method according to any one of the preceding claims, wherein the electronic communication unit also comprises a plug-in program for advertising delivery stored thereon, and the method further comprises interrupting the initiation of communication between the user and the recipient, said plug-in program for advertising delivery determines and determines the availability and provision of the multimedia message and the request and storage of the updated multimedia message.
    [5]
    The method of claim 4, wherein said plug-in for advertising delivery further comprises requesting at least one information parameter for the profile from the data packet-based communication application.
    [6]
    The method of claim 1, wherein a plurality of multimedia messages are stored locally on the electronic communications device and one of the plurality of multimedia messages is selected for delivery to the user based on a plurality of predetermined criteria, which criteria are selected from a group consisting of priority for a particular multimedia message. times a particular multimedia message has been provided to the user.
    [7]
    Machine-readable media with a computer program installed which enables the control unit to apply the method according to claim 1.
    [8]
    An electronic communication device, consisting of a control unit configured to: execute a data packet-based communication program on the control unit; initiate a communication between the user and the recipient by means of a data packet based communication application; determining the availability of a multimedia message stored locally on the electronic communications device; conveying the locally stored multimedia message to the user; connect the user to the recipient to allow communication between user and recipient when the multimedia message has been provided to the user; request an updated multimedia message based on the user profile whereby at least one information parameter for the profile is requested from an online community that identifies the user; and storing the updated multimedia message locally on the electronic communications device.
    [9]
    A management server for managing the delivery of a multimedia message to a user of an electronic communication device with a packet-based communication application stored thereon, the management server being arranged to: connect to a network community identifying the user; request at least one information parameter related to the user profile; receive information about at least one information parameter for the user profile; receive information about a multimedia message provided to the user of the electronic device; match an updated multimedia message to the user profile; and deliver the updated multimedia message to the user.
    [10]
    The management server of claim 9, wherein the management server is further arranged to: update the user profile based on the requested information parameter from said network community identifying the user. 536 715
    [11]
    A management server according to any one of claims 9 or 10, wherein the management server is further arranged to: provide a user interface (UI) for the management server; receive, using said UI, information about an advertising campaign that includes at least one multimedia message; provide, via said UI, information on at least one parameter for the user profile; and providing, via said UI, information about the multimedia message delivered to the user of the electronic device.
    [12]
    The management server according to claim 11, wherein the management server is further arranged to: perform statistical analysis based on information on at least one information parameter for the user profile and information on a multimedia message delivered to the user of the electronic device and deliver, via said UI, campaign data based on the statistical analysis. 10
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    同族专利:
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    WO2013077804A2|2013-05-30|
    US20140310104A1|2014-10-16|
    WO2013077804A3|2013-07-25|
    SE1350857A1|2013-07-26|
    BR112014012152A2|2017-05-23|
    RU2014122086A|2015-12-27|
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    引用文献:
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    法律状态:
    2017-07-04| NUG| Patent has lapsed|
    优先权:
    申请号 | 申请日 | 专利标题
    EP11190502|2011-11-24|
    PCT/SE2012/051296|WO2013077804A2|2011-11-24|2012-11-23|Advertisement delivery method|
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